Huawei agent in Taiwan: notebook computer industry is still clearing inventory
August 24, 2022
Core Tip: On August 23, Huawei held a smart office and MateBook new product launch conference in Taiwan, China. Yong Hai, general manager of Huawei Taiwan's general agent of Xunwei Technology, said that the notebook industry is still clearing inventory in the third quarter, and the fourth quarter is expected to be Get better slowly.
On August 23, Huawei held a smart office and MateBook new product launch conference in Taiwan, China. Yong Hai, general manager of Huawei Taiwan's general agent Xunwei Technology, said that the notebook industry is still clearing inventory in the third quarter, and the fourth quarter is expected to slowly improve. .
Yong Hai pointed out that in the first half of this year, Huawei's notebook sales in Taiwan increased by 133% year-on-year, and the unit price of mid-to-high-end models increased by 62% year-on-year. Last year, notebook computers accounted for more than half of Huawei's Taiwan sales, and tablet computer sales accounted for about 20%. , other products such as wearable devices.
In response to the inventory pressure problem faced by the laptop market, Yong Hai responded that the COVID-19 epidemic has increased a lot of consumer demand, and people need to buy laptops in order to study at home and work remotely; but after a large number of purchases, the demand will definitely slow down, and now the industry is in Clear the inventory, and it should slowly improve by season 4.
Yong Hai also said that Huawei still has higher-end products that have not been introduced to Taiwan, China. In the future, it will continue to improve its brand value positioning and launch higher-end products. It will not fight price wars and push low-end products in pursuit of market share.
Yonghai believes that the replacement cycle of laptops is about 2 to 3 years, which means that the entire industry will face great pressure at least in the next 1 or 2 years. Huawei can use this time to strengthen its mid-to-high-end brand positioning and enhance the competitiveness of its business products. When consumers want to change their phones, they will naturally consider Huawei products and are optimistic about the future growth of Huawei laptops.
In response to inflation, Yong Hai pointed out that in the future, Huawei laptops will gradually increase product prices and positioning. At present, the prices have reflected the rising cost of raw materials, and it is impossible to do business at a loss.
It is reported that in the first half of the year, Huawei will increase the price of some notebook computers. Among them, the price of Huawei MateBook 13/14 2021 and 2020, MateBook D14/15.6 2021 has been increased by 300 to 600 yuan, especially the price of Huawei MateBook equipped with discrete graphics card MX450 is generally higher, of which the biggest increase is MateBook14 2021 i5/16GB/512GB/MX450, the original price is 6399 yuan, and now it is 6999 yuan.