Core Tip: The price of TV products continued to be under pressure in the second quarter and was still at the bottom, but it is unlikely that there will be a sharp decline. With the arrival of the peak season in the second half of the year, the release of new products, and major sports events, demand is expected to improve, and product prices will also have the opportunity to rebound. In terms of IT, it is expected that product prices will maintain a slight vibration and are expected to be repaired together with TV product prices at the end of the second quarter.
Recently, BOE said in an institutional survey that since the second half of 2021, panel prices have undergone structural adjustments, and the prices of TV and IT LCD products have fallen to varying degrees. Combined with the impact of the external environment in early 2022, client demand has been affected to a certain extent. Influence. With the gradual digestion of emotions, the demand side will rebound slowly. The price of TV products continued to be under pressure in the second quarter and was still at the bottom, but it is unlikely that there will be a sharp decline. With the arrival of the peak season in the second half of the year, the release of new products, and major sports events, demand is expected to improve, and product prices will also have the opportunity to rebound. In terms of IT, it is expected that product prices will maintain a slight vibration and are expected to be repaired together with TV product prices at the end of the second quarter.

BOE said that since the second half of 2020, semiconductor display has experienced some structural fluctuations after a long period of high prosperity. In the third and fourth quarters of 2021, the prices of TV and IT LCD products in the industry have fallen to varying degrees, especially when the price of 32-inch LCDTV products has dropped by more than 50%, the company's performance is still substantial due to its advantages in customers, products and technology. Better than the industry and product price changes, the company can still maintain good profitability in a weak market.

BOE continues to adjust the LCD product structure. The process of changing the product structure is also a test process for the company's products, business, customers, and supply capabilities. While adjusting the product structure, it continues to maintain a high utilization rate and match the needs of customers. It is a system Chemical engineering is also the embodiment of the company's soft power. BOE's management, production, and manufacturing systems can support such a transformation.