Core Tip: The situation that mobile phones cannot be sold is becoming more and more serious, the supply chain has spread, and after the Qingming Festival, mobile phone orders have been cut off, and major brands' annual shipments have been revised down by 20 to 30%, of which Xiaomi has the largest revision. , the mobile phone supply chain is facing the pressure of high inventory.
The situation that the mobile phone could not be sold became more and more serious. The supply chain reported that after the Qingming Festival, there was a wave of mobile phone orders. Major brands’ annual shipments were revised down by 20 to 30%. Among them, Xiaomi’s downgrade was the largest, and the supply of mobile phones Chains are under pressure from inflated inventories.

The supply chain said that since the Qingming Festival, mobile phone brand factories have increased their efforts to cut orders, and they cover major mobile phone brand factories, and the range falls between 20 and 30%. It means that the market for mobile phones in the first half of this year has finished, and the rebound in consumer electronics demand may have to wait. According to the observation of the supply chain, there is pressure to adjust the inventory of upstream components of mobile phones, among which mobile phone panels have the largest reduction in orders.

Among the major brands, Xiaomi has the highest revision rate for the whole year, with a reduction rate of more than 30%, and it is mainly concentrated in high-end models. Other mobile phone brands also have different levels of slashing orders. Component manufacturers believe that last year's "off-season is very prosperous, and peak season is even more prosperous" has continued for a whole year. Under the pressure of shortage of materials and long and short materials, downstream manufacturers dare not cut orders, but there is no eternal prosperity. This year, the global Consumption downgrades, interest rate hikes in the United States, and the Russian-Ukrainian war have impacted consumer confidence. In addition, the epidemic in the past two or two years has driven home work and life patterns. Electronic devices that need to be upgraded and replaced have been updated in advance. The weakening is foreseeable. Looking at various applications, only the demand related to electric vehicles is stable.

According to TrendForce research, due to lower-than-expected sales in the fourth quarter of 2021, in addition to adjusting the accumulated finished product inventory in the first quarter of this year, the smartphone market was also affected by sluggish seasonal demand, resulting in relatively weak production performance in this quarter.

In addition, coupled with the impact of events such as the Russian-Ukrainian war and the epidemic control, the overall production performance in the first half of 2022 will be weakened, and the total production in 2022 will be affected. It is estimated that the original 1.38 billion will be reduced to 13.66 100 million, the annual growth rate fell to 2.5%.

However, including the new crown epidemic, the shortage of wafer production capacity has not been significantly alleviated, and the more serious problems this year, such as geopolitics, inflation, and energy shortage, will bring more variables to the smartphone market in 2022. It is not ruled out that it will continue to be revised down for the whole year. total production.