Apple announces discontinuation of iPod touch

May 11, 2022

Latest company news about Apple announces discontinuation of iPod touch

On May 11, Apple announced that it will discontinue its classic music player, the iPod touch, while the existing iPod touch is sold out. It is understood that this is the last model of the portable music player that the company is still selling.

On October 23, 2001, Apple released its first iPod, claiming it could fit "up to 1,000 CD-quality songs into a pocketable, ultra-portable 6.5-ounce design," priced at $199 (approx. 1337.4 yuan (RMB 1337.4).

From AppleiPod to iPod touch, from sliding buttons to touch-sensitive experience, despite multiple generations of changes, Apple has not been updated since the launch of iPodtouch (seventh generation) in 2019. The media pointed out that this event also announced the end of the digital music era that Apple started with the iPod.

In this regard, Greg Joswiak, Apple's senior vice president of global marketing, said: "Today, the spirit of the iPod lives on."